Travel Case Study


ALFA TRAVEL CASE STUDY
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Brief
Distribute the new 2011 brochures to targeted stores across the UK with a high relative percentage of 55 plus aged shoppers. Deliver a cost effective level of phone and web enquiries / bookings

What we did
A bright yellow response sticker with a price discount offer was added to each brochure by Self Select to ensure the campaign could be measured in terms of relative response by head office

Results
A substantial amount of bookings were taken with several hundred additional enquiries made. Alfa are now looking at creating a special version of the brochure just for distribution in Self Selects supermarket network.

May / June 2011
PARK RESORTS CASE STUDY
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Brief
Distribute surplus brochures quickly and cost effectively & increase bookings for October Half Term.

What we did
We plotted a campaign which matched the demographic profile of a Park Resorts customer and individually mapped the stores within a 90 Minute drive time of each of the 39 UK parks

Results
Within 7 days 94.2% of the brochures were picked up and 100% had gone within 11 days at a cost of 13pence per brochure. Park resorts enjoyed an increase in incoming calls to the call centre for the Month of August.

Aug 2011 Campaign


Contact

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