Travel Case Study
- ALFA TRAVEL CASE STUDY
Brief Distribute the new 2011 brochures to targeted stores across the UK with a high relative percentage of 55 plus aged shoppers. Deliver a cost effective level of phone and web enquiries / bookings
What we did A bright yellow response sticker with a price discount offer was added to each brochure by Self Select to ensure the campaign could be measured in terms of relative response by head office
Results A substantial amount of bookings were taken with several hundred additional enquiries made. Alfa are now looking at creating a special version of the brochure just for distribution in Self Selects supermarket network.
May / June 2011
- PARK RESORTS CASE STUDY
Brief Distribute surplus brochures quickly and cost effectively & increase bookings for October Half Term.
What we did We plotted a campaign which matched the demographic profile of a Park Resorts customer and individually mapped the stores within a 90 Minute drive time of each of the 39 UK parks
Results Within 7 days 94.2% of the brochures were picked up and 100% had gone within 11 days at a cost of 13pence per brochure. Park resorts enjoyed an increase in incoming calls to the call centre for the Month of August.
Aug 2011 Campaign