A little bit about us


Self Select Distribution offer publishers a direct route to market via leading retail outlets. The Self Select process allows publishers to drive response to advertisers

Self Select Distribution Ltd is an independent newspaper and magazine distribution company specialising in free pick-up publications distributed via branded display units in the UK's leading supermarkets. We have created a dedicated distribution organisation which brings a high level of professionalism and quality control into the pick-up distribution market. Distribution outlets, their customers and publishers all benefit from clean, regularly serviced, branded displays carrying a choice of free titles.

I would highly recommend Self Select Distribution to anyone who is considering new methods of distribution."

Sarah Calderbank, Marketing and Promotions Officer, Lancashire Adult Learning, Lancashire College



The basis of the Self Select Distribution proposition is built upon the fact that the only people who will pick up a copy are those interested in the publication subject. The self-selection process allows customers to pickup whichever magazine appeals directly to them. They are therefore much more likely to respond positively to the content and advertising.

All distributors operate a handheld PDA based distribution software system which provides real-time information to all parties, showing the time, date and volume of copies delivered to every outlet. The system is fully compliant to ABC reporting standards, allowing publishers to apply for a fully audited distribution certificate.