Self Select Distribution ABC Audited

Self Select Distribution have received a renewed distribution service accreditation for 2022. Click here to view.


Who We Are

Self Select Distribution offer publishers of free magazines & newspapers a distribution service into the UK’s leading supermarkets including Tesco, Sainsbury’s, Asda, Morrison’s & Co-op.

Where We're Based

Based in Horwich, Bolton, our dedicated and professional team provide a quality service to a wide range of publishers from PLC’s to small independent publishers.


Current clients include London Evening Standard, Reach, Newsquest, JPI Media and a large variety of local independent publishers & entrepreneurs who are growing and developing their free titles via SSD.

Rapidly Growing Market

Free newspapers and magazines have grown significantly in the last 5 years as publishers adapt their strategy to capture a changing readership who are now able to readily access news, features & content on phones & tablets and have subsequently cut back on paid for magazine and newspapers purchases.

High Footfall

Supermarkets offer a very high weekly footfall of local shoppers as most consumers still visit a major store at least once per week. A diverse range of free publications have become an integral part of the customer service at major grocery stores in the UK with millions of copies picked up each week from branded instore displays. Major supermarket brands also appeal to both major advertising agencies and local advertisers as the pick-up method of distribution continues to develop.

Consumer Choice

Every free copy is taken by conscious choice by discerning shoppers from a range of free titles which helps to deliver good quality response to advertisers. Publishers can either target by socio-economic profile, by postcode, by town or by region depending on the individual strategy.


Geographically SSD can offer distribution into stores from Inverness to Plymouth and everywhere in between. A range of regional warehousing takes delivery of bulk copies from printers across the UK and stores them until distribution is required


SSD’s flexible approach to developing small entrepreneurial publishers allows anyone to launch a free local publication and gain access to a proven network of 6000+ stores across the UK. Publishers can start with a single store in their local town and then grow distribution as revenue increases which allows publications to flourish with no hidden costs or onerous long term contracts.


SSD is recognised as an accredited distributor by ABC, ensuring publishers can claim copies towards their relevant certificate.

Proof of delivery photographs are taken on every visit and pick up reports ensure copies are displayed & managed effectively. Handheld PDA’s provide real time information to the SSD team and give publishers confidence and satisfaction that their publication has been distributed effectively


Asda Logo
Co-Op Logo
Morrisons Logo
Sainsbury's Logo
Tesco Logo

Self Select Distribution - the UK's leading free supermarket pickup distribution company